| thinking small
SO POTATOH! CONVENIENCE RANGE
Switzerland
Naming | Brand Identity | Packaging | Art Direction | Standards | Advertising
Terralog, Switzerland's leading potato distributor, ventured into the realm of consumer brands in 2021 with a unique concept tailored for the Swiss market. Utilising their tiniest potatoes, they envisioned a convenience range of side dishes, each with a distinct marinade and packaged in environmentally-friendly sugarcane trays.
The design journey encompassed a wide spectrum of tasks, including naming research, the creation of a brand identity, design of print materials, and meticulous attention to detail. From the beginning, it was evident that this new brand would radiate positivity and fun. Sometimes it’s good to think small.
The name So PotatOh! perfectly encapsulates the delightful surprise of discovering new marinade flavours. The potato-like speech bubble amplifies the brand's expressive persona. A palette of earthy and fresh colours, paired with straightforward, naturally lit imagery, provides further visual depth. The concise brand booklet equips Terralog with all the essential elements and tools to navigate their new brand journey.
