| daily bread
MIGROS IN-HOUSE BAKERY
Switzerland
Logo | Packaging | Signage | Standards
The first sensory experience one has when entering a Migros store is the aroma of freshly baked bread. Baking takes place on-site in 130 Migros locations every day. To emphasise this significance, the House Bakery brand was established.
Friendly and authentic, the brand is versatile, catering to German, French, and Italian audiences. It proudly display the baker’s signature of approval, underscored by an ear of wheat, symbol of quality ingredients.
The brand was launched in tandem with the bakery sites’ makeover, featuring typography and colour choices that align with the new appearance, reflecting a sense of quality and sophistication.
Throughout Switzerland’s diverse language regions, each bakery crafts its unique blend of traditional regional offerings and seasonal creations. The packaging design allows for a broad spectrum of product names, catering to this rich diversity.
