| everyday care
I AM COSMETICS
Switzerland
Logo | Brand Identity | Packaging | Standards
I am, a Swiss cosmetics distributor brand, underwent a relaunch in 2015. The brand offers simple, quality cosmetics across various product categories, including face, body, hair, and men’s products.
The revamped logo proudly establishes its unique brand identity with a vibrant purple hue. The transverse packaging structure and typography allow for customisation to cater to specific category codes within segments.
After the design of 400 products was finalised, a comprehensive technical print manual for branding and packaging was produced. This manual provides a non-exhaustive catalog of all print processes, offering detailed instructions and specifications.
