| in every grain
MISTER RICE RANGE
Switzerland
Logo | Packaging | Illustration | Art Direction | Standards
Mister Rice, a well-established name in Switzerland, has earned its reputation through authentic origins and unwavering quality. The enigmatic “Mister” behind the brand travels the world in search of new rice experiences. With the redesigned range, these core messages take centre stage. The brand strikes a balance between friendliness and assertiveness, with its straightforward food appeal, hand-crafted typography and vibrant colours.
The back-of-pack gatefolds narrate the story of the partnership programmes between Migros and rice growers in India, Thailand, and Italy. The “Quality in Every Grain” claim underscores the meticulous attention to detail upheld at every stage of the production chain.
